If Eagle is tapped to be your campaign’s General Consultant, we will work through each of the following areas weekly with the campaign manager and other appropriate staff members.
All facets of a campaign run through one of these 10 areas:
1. Fundraising Events, Direct Mail/Phones, Hi-dollar, Finance Committee, PACs, Party
2. Voter Contact TV & Radio), Mail & Phones, Door to door, Newspaper, Web/social media
3. Organization/Staffing Volunteers, Consultants, Paid staff, HQ, Party relations, nuts and bolts
4. Scheduling Active vs. passive; research-driven scheduling
5. Candidate Training/Family Always let the family decide themselves what level of involvement they’ll have in the campaign; also, decide up-front, before the bombs start falling, how much overall money the candidate can put into the race.
6. Survey Research 7. Press Relations 8. Opposition Research Personal, Professional, Campaign & Legislative
9. Compliance FEC, State boards, etc.
10. Issues Research
While other firms sometimes want to be the general consultant in charge of all the sizzle, i.e. the message, we know that we get paid to sweat the details...all the details, as you can see by the preceding list. As we learned from a client many years ago in Indiana, ‘take care of the little things and the big things will take care of themselves.’
Before you hire a general consultant, remember:
Our proven background in fundraising often gives us an advantage over other firms looking to act as your GC
We’ll explain why most losing campaigns implode rather than explode, and the steps you can take to avoid that trap.
Do all campaigns need a General Consultant? No. But if you’re looking to hire one, we’re one of the best.
Eagle has managed successful IE programs in more than 10 states in the past several cycles. These programs -- conducted for trade associations, business and party groups -- have included TV ads, radio spots, direct mail and online digital projects. Often our efforts can support a traditional lobbying effort.
We are adept at working with the special budget and legal needs of these projects, as well as with the often compressed time-frames involved.
Eagle has designed and produced more than 12 million pieces of mail in the past 25 years. Our mail is targeted, persuasive, visual and hard-hitting. (It also always drops on time.)
We believe direct mail--whether it's a positive, comparison or attack piece--works best when a persuasive message is focused on targeted voters in a repeated fashion, so we often recommend at least two hits (mailers) per target audience.
As your direct mail consultant, Eagle will specifically:
Create a comprehensive, targeted direct mail plan with budget and timetable
Oversee research needed to complete mail plan
Write, design, print and mail all mail pieces in the plan.
Our political mail is survey-driven because that’s the best way to create winning direct mail! Digital advertising works much the same way.
We have also raised hundreds of thousands of dollars through direct mail and telephone fundraising for candidates and non-profits. For one Congressional re-election campaign, we took over their faltering direct mail fundraising program that had lost more than $40,000... and in less than four months turned it around and grossed nearly $50,000!
Eagle's principal, Christopher Nicholas, is an acknowledged pioneer in the integrated phone and mail program he dubbed PhoneDriven Mail (PDM).
He performed some of the first PDM programs for Republican campaigns, including the first such programs in New Jersey, Indiana & Pennsylvania, and has taught PDM at state party and RNC training seminars.
PDM is a super-targeted persuasion and GOTV program. Where regular polling provides a campaign with broad generalities about certain voter groups, PDM gives a campaign precise information about specific voters. This is a clear advantage in today's low-turnout environment where identifying and then turning out campaign partisans is of utmost importance.
The basic program involves two waves of calling and mail: an initial ID phone call that ascertains a voter's ballot choice and issue interest, and as follow-up a personalized laser letter or self-mailer keyed to that persuadable voter's identified issue concern.
Then, several days prior to the election, a GOTV phone call and postcard is directed toward the campaign's identified supporters. A wave of advocacy/suppression calls -- live, recorded or both -- can also be added to the program.
In Sen. Arlen Specter's 2004 campaign, an intensive PDM program helped him turn back a well-funded challenge in the GOP Primary. That program combined mail and phones with targeted e-mail messaging as well.
Eagle's PDM program has been used by numerous successful Congressional candidates and was also a key part of two victorious state-wide ballot initiatives in South Dakota.
Specifically, Eagle will:
Create a targeted PDM program
Integrate a PDM program into the overall mail plan
Write all phone scripts
Produce all phone calls
Design and produce all mail pieces in the plan.
For more information on our professional services, please contact Eagle President Christopher Nicholas, at 717-574-6674, or at Chris@EagleConsult.com.